Strategy Analytics Inc. this week said Sony Corp. will sell 12.4 million units of the Playstation Vita handheld should the company price cut the device within the year.
The firm this week forecast PS Vita sales at 12.4 million globally this year under the assumption the hardware will see a price cut.
In addition, it says hardware sales could reach $2.2 billion and predicts the company’s portable software revenue to increase by $800 million compared to 2011.
Overall, the firm says the PS Vita hardware and software will contribute $2 billion in incremental revenue to the company.
Strategy Analytics expects a PS Vita price cut in the Japan market following slow sales post launch. It predicts the U.S. and Europe markets to follow price cut initiatives.
The PS Vita is sold in a Wi-Fi only model at $249.99 and a 3G model at $299.99.
The PS Vita includes dual analog sticks, a 5-inch multi-touch OLED display, 3G & GPS, front and rear touch panels, and a compass on three axes. It utilizes flash-memory game cards.