Sony Corp. this week began sales of digital download titles for the Playstation Vita at up to 10 percent less than physical retail copies amid launch of the new hardware.

At the Playstation Store, Uncharted: Golden Abyss sells at $44.99, $5.00 off the $49.99 MSRP. Hot Shots Golf: World Invitational sells at $35.99, $4.00 off the $39.99 MSRP.

In addition, Little Deviants and ModNation Racers sell at $26.99 each, $3.00 off their respective $29.99 MSRP.

Andy House, CEO and President of Sony Computer Games Entertainment said this month that the company is aiming to recognize the expectation of a lower price point for downloadable versions of retail games.

Digital versions of retail games typically sell at the same price as physical games at online divisions, including the Playstation Network.

Meanwhile, Inc. this week is holding a Buy 2 Get 1 Free retail game sale for PS Vita to celebrate the launch of the hardware.

Sony this week began sale of the Playstation Vita to U.S. retail in Wi-Fi and 3G SKUs starting at $249.99.

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