Retailer Inc. this week began holding a ‘Buy 2 Get 1 Free‘ game sale for Sony Corp.’s Playstation Vita in a new launch initiative.

Through Feb. 25, customers who purchase two select PS Vita titles will receive a select title at no additional cost.

Eligible titles include Uncharted: Golden Abyss, Ultimate Marvel vs. Capcom 3, Hot Shots Golf: World Invitational, Lumines: Electric Symphony, Dungeon Hunter Alliance, ModNation Racers, and FIFA Soccer.

The PS Vita will be sold in the U.S Feb. 22 in a Wi-Fi SKU at $249.99 and a 3G SKU at $299.99.

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