Target Corp. stores this week will begin selling Sony Corp.’s Playstation Vita with a free 4GB Memory Card in a new launch promotion.

Beginning Feb. 22, customers who purchase the PS Vita Wi-Fi SKU will receive a 4GB Memory Card at no additional cost.

The 4GB Memory Card typically sells separately at $19.99.

The PS Vita will be sold in the U.S Feb. 22.

The handheld will launch simultaneously in Europe, Canada and Latin America the same day.

The Wi-Fi only model will sell at $249.99. The 3G model will sell at $299.99.

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