Sony Corp. this week recorded a $2.1 billion loss due in part to costs associated with the Playstation business in the third quarter.

The company this week posted a $2.1 billion loss, down from a $950.5 million profit one year prior.

The Consumer Products and Services division, which includes the Playstation business, recorded revenue of $13.1 billion, down from $17.3 billion one year ago.

Sony blamed the Aug. 2011 price cut for the Playstation 3 and high marketing costs for network service platforms for the loss in the division.

Despite the loss, the company sold 6.5 million PS3 units, an increase of 200,000 units one year prior. PS3 software sales totaled 66.5 million units, an increase from 57.6 million units one year ago.

PSP sales declined to 2.4 million units, down 800,000 units from the year prior. Playstation 2 sales fell to 2.1 million units, down 1.2 million units from one year ago.

Sony this week said Kazuo Hirai has been appointed as President and Chief Executive Officer.

Hirai replaces current president and CEO Sir Howard Stringer who will become Chairman of the Board of Directors in June 2012.

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