Inc.’s Kindle Fire helped increase tablet market share based on Google Inc.’s Android OS post release of the sub-$200 device.

Research firm Strategy Analytics this month said Android held a 39.1 percent market share in global tablet shipments in Q4, an increase from 29 percent from the year prior.

Global Android shipments climbed to 10.5 million units,

The firm cited market share growth due to products from Amazon, Samsung Electronics Co. Ltd., and Asustek Computer Inc.

Growth in the Android sector came at the expense of Apple Inc.’s iOS, which declined from 68.2 percent to 57.6 percent in Q4.

Global tablet shipments reached 66.9 million units for 2011, a 260 percent increase from 2010.

Amazon released the Kindle Fire in Nov. 2011 at $199.00. It utilizes a custom version of the Android OS.

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