Nintendo Co. this week lowered its full-year forecast due to a strong yen and weakened demand for game hardware.

The company this week estimates a full year net loss of 65 billion yen ($838 million), compared to a loss of 20 billion yen.

It estimates an operating loss of 45 billion yen, compared to an earlier estimate of 1 billion yen profit.

In addition, it lowered sales forecasts for the Nintendo 3DS hardware to 14 million units by fiscal Mar. 2012, down from 16 million.

Nintendo in Aug. price cut the Nintendo 3DS by 40 percent in Japan following slow demand and a lack of Mario franchise titles.

Since the price cut and release of Mario titles in the second half of 2011, the 3DS has held as the top-selling game hardware in Japan. The 3D handheld sold 11.4 million units to date.

Wii sales fell 35 percent to 8.96 million units.

Finally, Nintendo said Wii U, the successor to Wii, to be sold in time for the 2012 holiday shopping period.

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