Amazon.com Inc. this week began offering a new Super Bowl promotion for Microsoft Corp.’s Xbox 360 and EA Inc.’s Madden NFL 12 to customers.
This week, customers who purchase the Xbox 360 250GB Holiday Value Bundle and Madden NFL 12 will receive an $80 Amazon.com Credit at no additional cost.
The promotion begins prior to Super Bowl XLVI, which will be held Feb. 5.
Microsoft in Jan. said the Entertainment and Devices division, which includes the Xbox business, held a 15 percent increase in second quarter earnings.
The division held revenue of $4.24 billion, a 15 percent increase from the year prior.
Xbox Live paid subscribers increased 33 percent to total 40 million members.
In the past fiscal year, 8.2 million Xbox 360 units were sold. The hardware has sold 66 million units worldwide to date.