EA Inc. this week announced an exclusive partnership with Katy Perry to develop multiple games in The Sims franchise.
Perry is said to work closely with The Sims studio to create accessories, clothing, hairstyles, furniture and props.
The first product in the partnership is The Sims 3 Showtime Katy Perry Collector’s Edition which includes the Showtime Expansion Pack, Ultimate Stage bonus venue, Katy Perry themed items, and exclusive poster.
It will be released Mar. 6.
“Today marks the start of the most integrated and exciting collaboration with any artist in the history of The Sims,” said Steve Schnur, Worldwide Executive of Music for EA.
“Katy Perry has been a fan of The Sims for several years, and her Simlish recording of her hit ‘Hot and Cold’ featured in The Sims 2 series quickly became the most popular Simlish music video to date. We couldn’t be more excited to work with Katy and bring her distinctive talents, style and personality to the franchise’s global fan base. No performer could better represent the humor and fun of The Sims brand.”
The Sims 3 Showtime is a new expansion pack that allows Sims to become singers, acrobats, magicians, and DJs.
The final game will allow users to create custom stages, all-new clothing options, traits, skills and lifetime wishes, and an all-new optional SimPort feature to send a Sim on tour to perform in another user’s world.