Yahoo this week announced a partnership with Playtone and Reliance Entertainment to broadcast the animated series Electric City by Tom Hanks exclusively online.
Electric City is a 90-minute animated sci-fi adventure series created by and starring Tom Hanks. The venture will be the Yahoo’s first entry in original scripted programming.
“‘Electric City’ is a thought-provoking and engaging series and we are thrilled to be partnering with Playtone and Reliance Entertainment to bring Tom Hanks’ vision to the world on Yahoo! for the first time,” said Ross Levinsohn, EVP Americas, Yahoo!.
“‘Electric City’ is so much more than just an online video series – it is an interactive and immersive experience from one of the world’s biggest stars and premier storytellers.”
The multi-part series will be supported by an interactive online experience with interactive maps, character back-stories, social network support, and casual games.