Roku Inc. this week said it will release the Roku Streaming Stick to add streaming functionality to TV sets in the second half of 2012.
The Roku Streaming Stick can plug into any MHL-enabled HDMI TV port to offer more than 400 channels of streaming content, including Netflix, Amazon Instant Video, Hulu Plus, Pandora, Angry Birds, Crackle, NHL GameCenter Live, and HBO GO via Wi-Fi.
In addition, the hardware does not include any cables or a separate power source. It can be controlled by the TV remote.
The product will be sold separately or bundled with select HDTV sets. Pricing is to be determined.
A launch partner includes Best Buy Co. Inc.’s Insignia brand, which will include the Roku Streaming Stick in new MHL-enabled HDTV sets this year.
The MHL standard is currently adopted by leading hardware manufacturers, including Sony Corp., Toshiba Corp., and Samsung Electronics Co. Ltd.