Research in Motion Ltd. this week discounted all Blackberry Playbook SKUs to under $300 after it wrote off the value of the product line in the third quarter.
This week, the Blackberry Playbook 16GB, 32GB, and 64GB SKUs sells at $299.99 each via the company’s online store.
The sale is valid through Feb. 4, 2012.
RIM in Dec. wrote off the value of the Blackberry Playbook tablet due to a temporary price cut that discounted the device to under $200.
The company said it would incur a pre-tax charge of $485 million in the third quarter to record the decline in value of the PlayBook tablet.
RIM in Dec. discounted the entry-level PlayBook to $199.99 from $499.99 after slow sales.
It shipped 150,000 units to retailers in the quarter.
RIM in Apr. released the Blackberry Playbook in 16GB, 32GB, and 64GB SKUs to weaker-than-expected demand.
Retailers including Staples Inc. and Office Depot in Oct. began discounting the Blackberry Playbook by $100 to $200 to drive sales.