IHS Inc. this week said Amazon.com Inc.’s Kindle Fire will take the No. 2 rank behind Apple Inc.’s iPad in tablet market share due to strong launch demand.

This week, the research firm forecast Amazon to ship 3.9 million Kindle Fire units in the last three months of 2011. The shipment will secure a 13.9 percent hold in tablet Q4 market share, behind the iPad at 65.6 percent.

IHS increased its total tablet shipment forecast for 2011 to 64.7 million units compared to a prior forecast of 60 million.

The Kindle Fire includes a full-color 7-inch multi-touch IPS display, Dual-Core CPU, 8GB Internal Memory, Wi-Fi functionality, and up to eight hours of battery life at $199.00.

Applications include the Amazon Silk Browser, E-Mail, Amazon Instant Video, Amazon Appstore, and Amazon Cloud Drive with unlimited cloud storage for Amazon content.

Android Apps include Netflix, Rhapsody, Pandora, Twitter, Comics by comiXology, Facebook, Hulu Plus, and ESPN ScoreCenter.

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