IBM Corp. this week said Cyber Monday spending increased by more than 30 percent over 2010.
In the new report, Cyber Monday online sales increased 33 percent from 2010 with average order purchases at $198.26 from $193.24 one year earlier.
In addition, 10.8 percent of consumers used a mobile device to shop, an increase of 3.8 percent from 2010.
Among mobile devices, Apple Inc.’s iPhone and iPad led retail traffic at 4.1 percent and 3.3 percent respectively. Google Inc.’s Android-based devices held third place at 3.2 percent.
Compared to Black Friday, Cyber Monday sales 29.3 percent.
Cyber Monday is an annual shopping event that follows Black Friday, in which retailers discount products to online buyers after the Thanksgiving holiday.
Retailers including Amazon.com Inc. and Wal-Mart Stores Inc. have turned Cyber Monday into a week-long event by offering daily discounts across all categories to drive holiday demand.