Inc. this week said the Kindle Fire tablet was the top selling product at the company’s retail website through Black Friday weekend.

The company said the new color tablet topped sales across all categories, and customers purchased four times as many products in the Kindle family compared to the year prior.

The Kindle Fire includes a full-color 7-inch multi-touch IPS display, Dual-Core CPU, 8GB Internal Memory, Wi-Fi functionality, and up to eight hours of battery life at $199.00.

Applications include the Amazon Silk Browser, E-Mail, Amazon Instant Video, Amazon Appstore, and Amazon Cloud Drive with unlimited cloud storage for Amazon content.

Android Apps include Netflix, Rhapsody, Pandora, Twitter, Comics by comiXology, Facebook, Hulu Plus, and ESPN ScoreCenter.

Amazon in Sept. announced new Kindle models including the Kindle, Kindle Touch, and Kindle 3G starting at $79.00.

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