Inc. this week began holding a new Cyber Monday Deals Week that discounts select video games and technology in a one-week event.

Discounted offers includes limited time Lightning Deals in Video Games and Technology throughout the week.

Featured specials include discounted video game products like Microsoft Corp.’s Kinect sensor at $99.99 and EA Inc.’s Battlefield 3 at $39.99.

Additional discounts include Blu-ray titles at under $10 and Blu-ray players and streaming devices at under $100.

Cyber Monday is an annual shopping event that follows Black Friday, in which retailers discount products to online buyers after the Thanksgiving holiday.

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