Target Corp. this week began selling top titles for Sony Corp.’s Playstation 3 and Microsoft Corp.’s Xbox 360 at $37.00 in a Black Friday sale.

Between Nov. 24 and Nov. 25, titles including Battlefield 3 (PS3, Xbox 360), Gears of War 3 (Xbox 360), Resistance 3 (PS3), Need for Speed: The Run (PS3, Xbox 360), and Madden NFL 12 will sell at $37.00 each.

Meanwhile, Inc. this week is holding a Black Friday Deals Week Sale for deals on video games, consoles, accessories, video game downloads and more.

Sony in Nov. began sale of the Playstation 3 320GB Uncharted 3: Drake’s Fortune Bundle.

Microsoft in Nov. began sale of Xbox Holiday Value Bundle SKUs that sell from $299.99 to $399.99.

The Xbox 360 ranked as the No. 1 hardware in Oct. U.S. sales.

It held more than 44 percent of current generation market share for the month.

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