Wal-Mart Stores Inc. this week featured Amazon.com Inc.’s Kindle at $79.00 in the company’s Black Friday Ad.

Beginning Nov. 25 midnight, customers can purchase the Kindle e-reader at $79.00/A> at store locations.

The entry-level Kindle includes a 6-inch screen, built-in Wi-Fi, and weighs 6 ounces.

Amazon in Sept. announced three new Kindle models including the Kindle at $79.00, the Kindle Touch with touch display and built-in Wi-Fi at $99.00, and the Kindle Touch 3Gwhich adds free 3G wireless functionality at $149.00.

In Nov. it began sale of the first color Kindle tablet, the Kindle Fire, which sells at $199.00.

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