Inc. this week began offering EA Inc.’s Battlefield 3 and an Xbox Live subscription free with the purchase of Microsoft Corp.’s Xbox 360 4GB SKU in a new Black Friday promotion.

In the Deal of the Day offer, customers who purchase the Xbox 360 4GB will receive Battlefield 3 and an Xbox Live 3-Month subscription at no additional cost.

Microsoft in Nov. began sale of Xbox Holiday Value Bundle SKUs that sell from $299.99 to $399.99.

The Xbox 360 ranked as the No. 1 hardware in Oct. U.S. sales.

It held more than 44 percent of current generation market share for the month.

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