Inc. this week began holding a new Penny-Pincher Sale for smartphones that discount select devices from Verizon Wireless, Sprint Corp. and AT&T Inc. to a penny.

In the promotion, customers open a new line of service can purchase a select smartphone for one cent.

In addition, customers who purchase a hotspot-ready smartphone and activate hotspot service will receive a $100 Gift Card.

Devices include the Droid RAZR 4G, Samsung Galaxy Epic II Touch 4G, HTC Rezound 4G, and the HTC EVO 3D.

The promotion is part of a week-long Black Friday Deals Week event that discounts electronics, video games, toys and more through the Black Friday shopping period.

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