Target Corp. this week discounted Sony Corp.’s PSP handheld to under $100 in a four-day sale event.

Through Nov. 23, customers can purchase the PSP-3000 SKU at $99.99, $30 off the $129.99 MSRP.

Retailers including Best Buy Co. Inc. and Wal-Mart Stores Inc. will offer similar discounts during the Black Friday shopping session.

Sony in Nov. it began sale of the Limited Edition PSP FIFA 2012 and Cars 2 Entertainment Pack at $159.99.

The company in Feb. will release the Playstation Vita, a new portable SKU to feature a 5-inch multi-touch OLED display that will utilize flash cards.

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