Inc.’s new Kindle Fire device ranked as the top-selling Electronics product this week at the retailer post launch.

This week, the Kindle Fire ranked as the No. 1 best-selling tablet in Amazon’s Electronics division.

The Kindle Fire, launched Nov. 15, includes a full-color 7-inch multi-touch IPS display, Dual-Core CPU, 8GB Internal Memory, Wi-Fi functionality, and up to eight hours of battery life at $199.00.

The device has held solid reviews from buyers at’s product page, who praised the device’s build quality, affordability, and ease-of-use.

Analyst projects forecast sales between four million to five million in the fourth quarter due to the product’s sub-$200 price tag in the holiday shopping period.

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