Nintendo Co.’s Super Mario 3D Land for the Nintendo 3DS ranked in the top five sales at Toys R Us Inc.’s online division this week due to strong launch demand.

This week, Super Mario 3D Land ranked as the No. 5 best-selling game product in’s Video Games division.

Super Mario 3D Land, which began sale Nov. 17, is a brand new adventure that includes new 3D levels.

New power-ups include the Boomerang Flower to allow Mario to throw boomerangs. In addition, when a player looses too many lives in a row an invincible White Tanooki Mario or P-Wing can allow users to pass a level without enemy interference.

New enemies include Goombas with tails and Piranha Plants that can spit ink and block the player’s view.

Nintendo in Nov. said the Nintendo 3DS has sold 1.65 million units in the U.S.

It price cut the handheld to $169.99 in Aug.

Nintendo in Oct. posted a $927 million loss in the first six months of the fiscal year amid slow sales for current products.

Between Apr. and Sept, the company cited the Aug. price cut for the Nintendo 3DS handheld, lower sales, and a strong yen which totaled to heftier losses. Exchange rate losses totaled to $689 million.

Nintendo forecast an annual net loss of $264 million and lowered net sales to $10.4 billion from $11.9 billion for the year ending Mar. 2012.

The price reduction of the Nintendo 3DS increased hardware sales to 3.07 million units and 8.13 million units of software.

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