Google Inc. this week launched a new music store that will sell digital music via the Android Market.

The company which has secured content from Universal Music, Sony Music, and EMI. Negotiations with Warner Music are said to be pending.

The music store offers cloud storage to allow users to access music from home and Android-based mobile devices.

In addition, users can share music with others with one listen through Google+ before prompting borrowers to purchase the music.

Purchased songs are automatically stored in the Google Music library and users can add up to 20,000 songs at no cost.

Apple Inc. in Nov. began the iTunes Match service with iCloud that allows users to access any matched music content available at the iTunes store for access via iOS devices.

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