Amazon.com Inc. new Kindle Fire tablet held solid reviews from buyers this week post launch of the sub-$200 device.
By Tues., the product held 46 5-star or 4-star reviews with buyers citing the device’s ease-of-use, build quality, affordable price, ability to add non-Amazon purchased media.
A few complaints included the speed of the Silk Browser, touch-screen response issues, and the inability to read in the sunlight compared to standard Kindle models.
Positive consumer reaction combined with a market-leading price point should drive sales of the device through the holiday shopping session.
Barclays PLC in Oct. forecast 4.5 million Kindle Fire units sold in the fourth quarter, while a JPMorgan Chase analyst in Nov. pegged unit sales of five million this holiday season.
The Kindle Fire, launched Nov. 15, includes a full-color 7-inch multi-touch IPS display, Dual-Core CPU, 8GB Internal Memory, Wi-Fi functionality, and up to eight hours of battery life at $199.00.
Applications include the Amazon Silk Browser, E-Mail, Amazon Instant Video, Amazon Appstore, and Amazon Cloud Drive, while Android Apps include Netflix, Rhapsody, Pandora, Twitter, Comics by comiXology, Facebook, Hulu Plus, and ESPN ScoreCenter.
Barnes & Noble Inc. this week will begin shipment of the Nook Tablet, a 7-inch Android-based tablet to be sold at $249.00.