Google Inc. this week launched Google+ Pages to brands and businesses to allow entities to join the new social network.

Google+ Pages allows users to add a page to their existing Google+ profile that can allow business to share, promote, and advertise to existing and potential customers.

Pages support all Google+ functions, including Circles, Hangouts, in addition to a new Direct Connect feature that allows users to type ‘+’ followed by the page name into Google search to be connected to the Google+ page.

The company says it will add analytics tools like activity and user demographics the coming weeks.

Google+ currently holds 40 million users worldwide.

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