Inc. launched the Kindle Lending Library to allow Amazon Prime customers to borrow digital books at no cost.

The company said Prime customers can choose from thousands of books including 100 current New York Times Bestsellers with no due dates.

Amazon currently offers free streaming of Amazon Prime Instant Videos to members who pay $79 a year for free two-day shipping and one-day shipping at $3.99.

The Kindle Lending Library adds to the digital arsenal of services from Amazon prior to the launch of the Kindle Fire.

The Kindle Fire, to be sold Nov. 15, includes a full-color 7-inch multi-touch IPS display, Dual-Core CPU, 8GB Internal Memory, Wi-Fi functionality, and up to eight hours of battery life at $199.99.

Applications include the Amazon Silk Browser, E-Mail, Amazon Instant Video, Amazon Appstore, and Amazon Cloud Drive with unlimited cloud storage for Amazon content.

Finally, each Kindle Fire will include a free month of Amazon Prime membership.

Amazon in Sept. announced new Kindle models including the Kindle at $79.00, the Kindle Touch with touch display and built-in Wi-Fi at $99.00, and the Kindle Touch 3G which adds free 3G wireless functionality at $149.00.

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