The company said Prime customers can choose from thousands of books including 100 current New York Times Bestsellers with no due dates.
Amazon currently offers free streaming of Amazon Prime Instant Videos to members who pay $79 a year for free two-day shipping and one-day shipping at $3.99.
Applications include the Amazon Silk Browser, E-Mail, Amazon Instant Video, Amazon Appstore, and Amazon Cloud Drive with unlimited cloud storage for Amazon content.
Finally, each Kindle Fire will include a free month of Amazon Prime membership.
Amazon in Sept. announced new Kindle models including the Kindle at $79.00, the Kindle Touch with touch display and built-in Wi-Fi at $99.00, and the Kindle Touch 3G which adds free 3G wireless functionality at $149.00.