EA Inc.’s Need for Speed: The Run for Sony Corp.’s Playstation 3 and Microsoft Corp.’s Xbox 360 this week ranked in the top 30 pre-order sales at Wal-Mart Stores Inc.’s online division amid building demand for the product.

This week, the Need for Speed: The Run PS3 SKU ranked as the No. 27 best-selling pre-order title at Walmart.com.

The Xbox 360 SKU ranked at No. 26 in the same period.

This week, customers who pre-order Need for Speed: The Run will receive a $10 Amazon.com Credit toward a future game purchase.

Pre-order customers will receive a free upgrade to the Limited Edition SKU which includes three vehicles and five exclusive events, in addition to the exclusive Underground Challenge Series for access to two bonus cars and three events inspired by Need for Speed: Underground.

Need for Speed: The Run is a high-stakes racing title that in which the user must race from San Francisco to New York in order to have his life spared.

The final game will utilize the Frostbite 2 Engine and include online multiplayer racing functionality.

It carries a pre-order price of $59.99.

Sony in Aug. price cut the PS3 160GB SKU to $249.99.

In addition, the PS3 320GB Move Bundle now sells at $349.99.

The new Playstation 3 320GB Infamous 2 Bundle includes the PS3 320GB hardware SKU, Infamous 2, a 30-day Playstation Plus trail membership and Dualshock 3 Controller at $299.99.

Finally, the Playstation 3 320GB Uncharted 3: Drake’s Deception Bundle will sell in Nov. at $299.99

The Xbox 360 250GB Holiday Value Bundle includes the Xbox 360 250GB hardware SKU, Fable III, Halo: Reach Digital Download, and 3-Month Xbox Live Gold Card at $299.99.

The Xbox 360 250GB Holiday Bundle Value with Kinect includes the Xbox 360 250GB hardware SKU, Kinect sensor, Kinect Adventure, Carnival Games Digital Download, and 3-Month Xbox Live Gold Card at $399.99.

Microsoft in Sept. began sale of the limited edition Xbox 360 320GB Gears of War 3 Bundle at $399.99.

The Xbox 360 Call of Duty: Modern Warfare 3 Bundle, to be sold Nov. 8, will include an Xbox 360 320GB SKU with custom Modern Warfare 3 graphics and sounds, two custom wireless controllers, special Avatar items, Black Wired Headset, and a copy of Modern Warfare 3 at $399.99.

In 2012 it will sell the Xbox 360 Limited Edition Star Wars Kinect Bundle at $449.99.

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