Launch sales for Apple Inc.’s iPhone have broken records at two U.S. wireless carriers which cited strong demand for the new device.

Sprint Nextel Corp. this week said it recorded its best day in sales history through multiple channels from demand for the iPhone 4S and iPhone 4. It is the only U.S. carrier to offer an unlimited data plan for the devices.

“Sprint today reported its best ever day of sales in retail, web and telesales for a device family in Sprint history with the launch of iPhone 4S and iPhone 4,” the company said in a statement Fri.

“We reached this milestone at approximately noon CT / 1p.m. ET. The response to this device by current and new customers has surpassed our expectations and validates our customers’ desire for a truly unlimited data pricing plan.”

AT&T Inc. concurrently claimed record activations for the device.

“As of 4:30 p.m. EST, AT&T had already activated a record number of iPhones on our network — and is on-track to double our previous record for activations on a single day,” the company said Fri. in a statement.

Sprint this month held a sold out status of the iPhone 4S 16GB SKU due to strong pre-order demand.

AT&T in Oct. said it pre-sold 200,000 iPhone 4S units due to high demand from customers.

Apple this month said pre-order sales for the iPhone 4S topped 1 million units in the first 24 hours of pre-order sales.

The iPhone 4S includes the A5 Dual-Core CPU, 8MP camera, 1080p HD video recording functionality, iOS 5, and a new voice command protocol called Suri.

Suri can call, text, email, remind, and offer weather, stock, traffic, direction, and definition information via voice commands.

Battery is said to offer 8 hours of 3G talk time and 10 hours of video.

Additionally, the device merges CDMA and GSM antennas into one world phone device.

The 16GB SKU sells at $199, 32GB at $299 and 64GB at $399.

The iPhone utilizes the iOS operating system used in iPod Touch and iPad 2 products.

AT&T Inc. holds 96 million subscribers and Sprint currently holds 52 million subscribers.

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