Netflix Inc. this week ejected plans to split off its DVD business into an entity called Qwikster.

Netflix CEO Reed Hastings this week said the company will keep DVD rentals and streaming at Netflix to allow customers to maintain access at one website.

The company in Sept. said it would relay its DVD rental business to Qwikster in order to allow the DVD business to grow and be marketed independently.

Qwickster was said to offer DVD rentals, in addition to game rentals for Sony Corp.’s Playstation 3, Microsoft Corp.’s Xbox 360, and Nintendo Co.’s Wii hardware.

The company did not say if it would integrate video game rentals to Netflix.

Netflix currently offers the ability to stream movie and TV content to all three consoles.

The company in July announced streaming functionality for the Nintendo 3DS handheld.

Netflix in July increased the fee for streaming and 1 DVD rental to $15.98, an increase from $9.99.

The 60 percent price increase prompted outrage from loyal customers. Netflix this month said it projects to lose 600,000 subscribers in the third quarter due to the price hike.

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