Retailer Inc.’s new entry-level Kindle this week held as a top-seller post launch of the e-reader SKU right behind pre-order sales for the Kindle Fire.

This week, the Kindle ranked as the No. 2 best-selling product in Amazon’s Electronics division.

The new base model Kindle includes a 6-inch e-ink display, holds 1,400 books, weighs less than six ounces, and includes built-in Wi-Fi functionality at $79.00.

Meanwhile, the Kindle Fire ranked as the No. 1 best-selling product in the same period due to strong pre-order sales.

The Kindle Fire, to be sold Nov. 15, includes a full-color 7-inch multi-touch IPS display, Dual-Core CPU, 8GB Internal Memory, Wi-Fi functionality, and up to eight hours of battery life at $199.99.

Applications include the Amazon Silk Browser, E-Mail, Amazon Instant Video, Amazon Appstore, and Amazon Cloud Drive with unlimited cloud storage for Amazon content.

Finally, each Kindle Fire will include a free month of Amazon Prime membership.

Amazon in Sept. announced new Kindle models including the Kindle at $79.00, the Kindle Touch with touch display and built-in Wi-Fi at $99.00, and the Kindle Touch 3G which adds free 3G wireless functionality at $149.00.

The iPad, which currently dominates the tablet market at 30 million units sold, shipped 9.25 million units in the third quarter of 2011.

Products like the XOOM from Motorola Mobility Inc. and the Galaxy Tab from Samsung Electronics Co. Ltd. have failed to make a significant dent with consumers due to $400 to $600 price tags.

HP Aug. 19 price cut the TouchPad 16GB SKU to $99.99 from $499.99 and the 32GB SKU to $149.99 from $599.99 due to lackluster sales.

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