Inc. in Sept. released new 30-second video advertisement to promote the release of the Kindle Fire tablet.

The advert details the Kindle Fire as an entertainment device for movies, music, games and reading.

The Kindle Fire, to be sold Nov. 15, includes a full-color 7-inch multi-touch IPS display, Dual-Core CPU, 8GB Internal Memory, Wi-Fi functionality, and up to eight hours of battery life at $199.00.

The Kindle Fire
Applications include the Amazon Silk Browser, E-Mail, Amazon Instant Video, Amazon Appstore, and Amazon Cloud Drive with unlimited cloud storage for Amazon content.

Finally, each Kindle Fire will include a free month of Amazon Prime membership.

Amazon in Sept. announced new Kindle models including the Kindle at $79.00, the Kindle Touch with touch display and built-in Wi-Fi at $99.00, and the Kindle Touch 3G which adds free 3G wireless functionality at $149.00.

Apple Inc.’s iPad, which currently dominates the tablet market at 30 million units sold, shipped 9.25 million units in the third quarter of 2011.

Market demand has been fickle for Android-based tablets. Products like the XOOM from Motorola Mobility Inc. and the Galaxy Tab from Samsung Electronics Co. Ltd. have failed to make a significant dent with consumers due to $400 to $600 price tags.

HP Aug. 19 price cut the TouchPad 16GB SKU to $99.99 from $499.99 and the 32GB SKU to $149.99 from $599.99 due to lackluster sales.

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