Microsoft Corp. this week said Epic Games Inc.’s Gears of War 3 for the Xbox 360 sold three million units in the first week of availability.

In addition, the shooter franchise has surpassed $1 billion in lifetime sales.

Gears of War 3 is sold in a standard, Limited, and Epic Edition.

The Limited Edition SKU includes an Octus Service Medal, Adam Fenix Multiplayer Character, Fenix Family Mementos & Fabric COG Flag, and the Octus Award Box display case for the Octus Service Medal at $79.99.

Gears of War 3 Epic Edition includes Gears of War 3 Limited Edition, a collectible Marcus Fenix statue, The Art and Design of Gears of War, and the Infected Omen Weapon Pack – custom multiplayer skins for the game’s five starting weapons; Lancer, Retro Lancer, Hammerburst, Sawed-off Shotgun, and Gnasher Shotgun at $149.99.

In Gears of War 3, users fight as Marcus Fenix, leader of Delta Squad, 18 months after the fall of the last human city.

Microsoft in Sept. began sale of the new limited edition Xbox 360 320GB Gears of War 3 Bundle at $399.99.

The Xbox 360 Call of Duty: Modern Warfare 3 Bundle, to be sold Nov. 8, will include an Xbox 360 320GB SKU with custom Modern Warfare 3 graphics and sounds, two custom wireless controllers, special Avatar items, Bluetooth Headset, and a copy of Modern Warfare 3 at $399.99.

In 2012 it will sell the Xbox 360 Limited Edition Star Wars Kinect Bundle at $449.99.

Current Xbox 360 stand-alone SKUs include the Xbox 360 250GB hardware at $299.99 and the Xbox 360 4GB hardware at $199.99.

Bundle SKUs include the Xbox 360 250GB Kinect Special Edition Bundle at $399.99 and the Xbox 360 4GB with Kinect bundle at $299.99.

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