The Kindle Fire includes a full-color 7-inch multi-touch IPS display, Dual-Core CPU, 8GB Internal Memory, Wi-Fi functionality, and up to eight hours of battery life.
Applications include the Amazon Silk Browser, E-Mail, Amazon Instant Video, Amazon Appstore, and Amazon Cloud Drive with unlimited cloud storage for Amazon content.
Finally, each Kindle Fire will include a free month of Amazon Prime membership.
Amazon this week announced new Kindle models including the Kindle at $79.00, the Kindle Touch with touch display and built-in Wi-Fi at $99.00, the Kindle Touch 3G that adds free 3G wireless functionality at $149.00.
Forrester Research Inc. in Sept. said Amazon.com Inc. may sell up to five million tablets in the fourth quarter of 2011 should the company market a device at under $300 this fall.
The iPad, which currently dominates the tablet market at 30 million units sold, shipped 9.25 million units in the third quarter of 2011.
Market demand has been fickle for Android-based tablets. Products like the XOOM from Motorola Mobility Inc. and the Galaxy Tab from Samsung Group have failed to make a significant dent with consumers due to $400 to $600 price tags.
However, the clearance of HP Co.’s TouchPad device to $99.00 has proven consumers will purchase a tablet if the price is right.