Nintendo Co.’s Nintendo 3DS Flame Red SKU held in the top 10 sales at Toys R Us Inc.’s online division this week post launch of the new hardware SKU.

This week, the Nintendo 3DS Flame Red SKU ranked as the No. 9 best-selling product at

The Nintendo 3DS Flame Red SKU, which began sale Sept. 9, sells at $169.99.

Nintendo in Sept. said sales of the Nintendo 3DS held a 260 percent increase in the U.S. post price cut of the hardware.

Nintendo in Aug. price cut the Nintendo 3DS handheld to $169.99, 33 percent off the $249.99 MSRP.

Nintendo in July began offering streaming functionality by Netflix Inc. and a short-form video service to view 3D movie trailers, comedy clips and music videos.

This Nov., a new system update will offer 3D video recording functionality.

New titles to be sold in 2011 include Super Mario 3D Land Nov. 13 and Mario Kart 7 Dec. 4.

Nintendo launched the Nintendo 3DS handheld with 18 software titles Mar. 27.

First-party titles include Pilotwings Resort, Steel Diver, and nintendogs + cats.

Third-party titles include Super Street Fighter IV 3D Edition, The Sims 3, Madden NFL Football, Pro Evolution Soccer 2011, LEGO Star Wars III: The Clone Wars, Ridge Racer 3D, Super Monkey Ball, Bust-A-Move Universe, Samurai Warriors, Asphalt 3D, Combat of Giants, Rayman 3D, and Tom Clancy’s Ghost Recon Shadow Wars.

Titles carry an MSRP of $39.99 each.

The Nintendo 3DS includes two screens, a 3D Depth Slider, a Circle Pad, and a 2GB SD Card.

Functionality includes StreetPass to exchange game data between owners who pass one another.

Additionally, the hardware includes the Nintendo 3DS Camera software, Mii Maker, and the Nintendo eShop to download new software.

The Nintendo 3DS includes 3-D display technology that does not require the use of special glasses.

In addition, the 3DS is backwards compatible with Nintendo DS and DSi games.

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