Target Corp. stores deployed a sparse restock of Missoni for Target product post launch of the anticipated collaboration.
This week, select stores received small quantities of ties, sweaters, tote bags, dishware, towels, shower curtains, stationary, comforters, and luggage pieces.
In addition, select stores are restocking returned merchandise previously purchased by customers.
Target said this week that while retail stores may see additional stock trickle in for the next month, the Target.com website will not restock any new product.
The product launch, which began Sept. 13, held unprecedented demand as retail stores sold out of clothing, bath, bedding, travel, and dishware within the first hour of opening to early bird customers.
The demand crashed the company’s online division Target.com, which held intermittent service throughout launch day.
“Due to an overwhelming amount of traffic to Target.com as a result of the Missoni launch this morning, guests are unable to access the site,” Target said in a statement Tues.
“Providing a positive shopping experience to our guests is important to us and we are working to get the site back up as soon as possible. We apologize for the inconvenience.”
Much of the coveted merchandise is now for sale on eBay, where consumers must pay a premium for the collection.
Missoni, established in 1953, is known for colorful zigzag patterns and florals across different fabrics.
The partnership with Target has resulted in the largest yet for the discount chain, with more than 400 products from dresses to bath mats to melamine dishware.