Target Corp. this week told consumers that retail stores may receive additional stock of the new Missoni for Target line after a one-day sell-out of anticipated collaboration.
The company said this week that Target retail stores may see additional stock trickle in for the next month, but the Target.com website will not restock any new product.
The limited product launch, between Sept. 13 and ends Oct. 22, held unprecedented demand as retail stores sold out of clothing, bath, bedding, travel, and dishware to early-bird customers.
The demand crashed the company’s online division Target.com, which held intermittent service throughout launch day.
“Due to an overwhelming amount of traffic to Target.com as a result of the Missoni launch this morning, guests are unable to access the site,” Target said in a statement Tues.
“Providing a positive shopping experience to our guests is important to us and we are working to get the site back up as soon as possible. We apologize for the inconvenience.”
The company added that traffic to Target.com Tues. exceeded a typical Black Friday, the day after Thanksgiving, which is normally the busiest shopping day of the year.
Much of the coveted merchandise is now for sale on eBay, where consumers must pay a premium for the collection. A Missoni espresso cup set, which retails at $39.99, sold for $305.00 on Wed.
Missoni, established in 1953, is known for colorful zigzag patterns and florals across different fabrics.
The partnership with Target has resulted in the largest yet for the discount chain, with more than 400 products from dresses to bath mats to melamine dishware.