Forrester Research Inc. this week said Amazon.com Inc. may sell up to five million tablets in the fourth quarter of 2011 should the company market a device at under $300 this fall.
Amazon, which sells the popular Kindle reading device, is expected to enter the tablet market with a product said to be a few hundred dollars less than Apple Inc.’s iPad. It is expected to utilize Google Inc.’s Android OS.
Market demand has been fickle for Android-based tablets. Products like the XOOM from Motorola Mobility Inc. and the Galaxy Tab from Samsung Group have failed to make a significant dent with consumers due to $400 to $600 price tags.
However, the clearance of HP Inc.’s TouchPad device to $99.00 has proven consumers will purchase a tablet if the price is right.