Pre-order sales for Microsoft Corp.’s Forza Motorsport 4 Limited Edition SKU for the Xbox 360 heated up this week amid building demand for the sequel.

This week, the Forza Motorsport 4 Limited Edition SKU held a 17 percent sales increase to rank at No. 134 in Amazon’s Video Games division.

The Forza Motorsport 4 Limited Edition will include a 5-Car VIP Car Pack, Cars of Forza Motorsport 4 Presented By Top Gear Book, custom BMW vehicles, and a 10-Car American Muscle Car Pack at $79.99.

The first production run of Forza Motorsport 4 will include an exclusive ‘Ship Bonus’ in-game car pack that includes five vehicles.

Amazon.com Inc. this week is offering a $10 Bonus and in-game Subaru Impreza WRX STI to customers who pre-order the title.

Microsoft in Sept. will sell a new limited edition Xbox 360 320GB Gears of War 3 Bundle at $399.99.

This holiday it will sell the Xbox 360 Limited Edition Star Wars Kinect Bundle at $449.99.

Current Xbox 360 stand-alone SKUs include the Xbox 360 250GB hardware at $299.99 and the Xbox 360 4GB hardware at $199.99.

Bundle SKUs include the Xbox 360 250GB Kinect Special Edition Bundle at $399.99 and the Xbox 360 4GB with Kinect bundle at $299.99.

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