Sony Corp. this week utilized Twitter Inc.’s advertising program to promote a price cut for the Playstation 3 hardware.

This week, the company ran a sponsored hashtag called ‘#PS3now249’ that was promoted to the top of the U.S. Trends list.

The tweet, promoted by Sony Corp.’s U.S. game division @Playstation account, held more than 800 retweets during the day.

Sony this week price cut the Playstation 3 to $249.99 effective immediately.

The hardware will be sold at 249 Euros in Europe and 24,900 yen in Japan.

In addition, the PS3 320GB Move Bundle now sells at $349.99.

Finally, Sony will sell a new Playstation 3 320GB Infamous 2 Bundle, which will include the PS3 320GB hardware SKU, Infamous 2, a 30-day Playstation Plus trail membership and Dualshock 3 Controller at $299.99.

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