Pre-order sales for Microsoft Corp.’s new limited edition Xbox 360 320GB Gears of War 3 Bundle advanced this week at Inc. this week amid strong demand for the bundle SKU.

This week, the Xbox 360 320GB Gears of War 3 Bundle held a 27 percent sales increase to rank as the No. 129 best-selling product at Amazon’s Video Games division.

The bundle, to be sold Sept. 20, will include a custom Xbox 360 320GB hardware with artwork inspired by Gears of War 3, two custom wireless controllers, and a copy of Gears of War 3 at $399.99.

Gears of War 3 will be sold in a standard, Limited, and Epic Edition.

The Limited Edition SKU will include an Octus Service Medal, Adam Fenix Multiplayer Character, Infected Omen Weapon Pack, Fenix Family Mementos & Fabric COG Flag, and the Octus Award Box display case for the Octus Service Medal at $79.99.

Gears of War 3 Epic Edition includes Gears of War 3 Limited Edition, a collectible Marcus Fenix statue, The Art and Design of Gears of War, and the Infected Omen Weapon Pack – custom multiplayer skins for the game’s five starting weapons; Lancer, Retro Lancer, Hammerburst, Sawed-off Shotgun, and Gnasher Shotgun at $149.99.

Current Xbox 360 stand-alone SKUs include the Xbox 360 250GB hardware at $299.99 and the Xbox 360 4GB hardware at $199.99.

Bundle SKUs include the Xbox 360 250GB Kinect Special Edition Bundle at $399.99 and the Xbox 360 4GB with Kinect bundle at $299.99.

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