Retailer Inc. this week began holding a new Summer Handheld Game Sale for Nintendo Co.’s Nintendo 3DS, Nintendo DS, and Sony Corp.’s PSP.

The Summer Road Trip Handheld Gaming Event discounts select handheld products by up to 50 percent.

Discounted products include Ridge Racer 3D at $19.99, Super Street Fighter IV: 3D Edition at $29.99, Dead or Alive Dimensions at $27.99, Professor Layton and the Curious Village at $13.99, Chrono Trigger at $14.99, Final Fantasy IV: The Complete Collection at $19.99, Ys Seven at $14.99, and Dissidia 012: duodecim Final Fantasy at $19.99.

Nintendo in Aug. price cut the Nintendo 3DS handheld to $169.99, 33 percent off the current $249.99 MSRP.

The Nintendo 3DS Flame Red SKU will sell Sept. 9 at $169.99.

Sony in May began sale of the Limited Edition PSP Entertainment Pack, which includes the PSP-3000 handheld, 2GB Memory Stick Pro, Gran Turismo, and MLB 11 The Show at $199.99.

The PS Vita, to be sold in 2012, will sell in a Wi-Fi only model at $249.99.

The 3G model will sell at $299.99.

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