Retailer Inc. this week began holding a new Buy 1 Get 1 50% Off Game Sale for Sony Corp.’s Playstation 3 and Microsoft Corp.’s Xbox 360.

This week, customers who purchase a select video game can receive another at 50 percent off.

Eligible titles include Catherine, Portal 2, Assassin’s Creed: Brotherhood, Earth Defense Force: Insect Armageddon, Shadows of the Damned, and F.E.A.R. 3.

Sony in May began sale of the PS3 160GB Call of Duty: Black Ops Bundle, which includes the PS3 160GB hardware, a copy of Activision Blizzard Inc.’s Call of Duty: Black Ops, the Call of Duty: Black Ops First Strike DLC Pack, and a Dualshock 3 Controller at $299.99.

Microsoft in Sept. will sell a new limited edition Xbox 360 320GB Gears of War 3 Bundle at $399.99.

This holiday it will sell the Xbox 360 Limited Edition Star Wars Kinect Bundle at $449.99.

Current Xbox 360 stand-alone SKUs include the Xbox 360 250GB hardware at $299.99 and the Xbox 360 4GB hardware at $199.99.

Bundle SKUs include the Xbox 360 250GB Kinect Special Edition Bundle at $399.99 and the Xbox 360 4GB with Kinect bundle at $299.99.

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