Best Buy Co. Inc. this week began holding a ‘Buy 1 Get 1 50 % off’ Game Sale for Sony Corp.’s Playstation 3 and Microsoft Corp.’s Xbox 360 in a new retail promotion.

Through Aug. 13, customers who purchase a select PS3 or Xbox 360 title can purchase a second at 50 percent off in-store or at

Eligible titles include Infamous 2, Shift 2 Unleashed, Brink, Mortal Kombat, Halo: Reach, F.E.A.R. 3, L.A. Noire, Call of Juarez: the Cartel, and Michael Jackson: The Experience.

Sony in May began sale of the PS3 160GB Call of Duty: Black Ops Bundle, which includes the PS3 160GB hardware, a copy of Activision Blizzard Inc.’s Call of Duty: Black Ops, the Call of Duty: Black Ops First Strike DLC Pack, and a Dualshock 3 Controller at $299.99.

Microsoft in Sept. will sell a new limited edition Xbox 360 320GB Gears of War 3 Bundle at $399.99.

This holiday it will sell the Xbox 360 Limited Edition Star Wars Kinect Bundle at $449.99.

Current Xbox 360 stand-alone SKUs include the Xbox 360 250GB hardware at $299.99 and the Xbox 360 4GB hardware at $199.99.

Bundle SKUs include the Xbox 360 250GB Kinect Special Edition Bundle at $399.99 and the Xbox 360 4GB with Kinect bundle at $299.99.

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