Sales for Nintendo Co.’s Nintendo 3DS fell in the latest retail data in Japan pending a price cut for the handheld.

Media Create Co. this week said the Nintendo 3DS sold 16,415 units between July 25 and July 31 to rank as the No. 3 game hardware for the week.

By comparison, the hardware sold 31,826 units the week prior.

The 3DS did not rank any software in the top ten.

Meanwhile, the Nintendo DSi LL sold 5,267 units to rank No. 5, the Nintendo DSi sold 4,635 to rank No. 6, and the DS Lite sold 138 units to rank No. 9 in the same period.

The PSP sold 36,666 units for the week to rank at No. 1 in Japan.

The PSP go sold 7 units to rank No. 10 for the week.

The PSP ranked five titles in the top 10, including Bandai Namco Holdings Co.’s Queen’s Gate: Spiral Chaos at No. 2 and Capcom Co.’s Sengoku Basara: Chronicle Heroes at No. 4.

Nintendo in July said it will price cut the Nintendo Co.’s Nintendo 3DS handheld to Nintendo 3DS at $169.99, 33 percent off the current $249.99 MSRP beginning Aug. 12.

The company said the hardware, which began sale Mar. 24, has sold 4.32 million units worldwide and 830,000 units in the U.S.

Nintendo DS sales fell to 1.44 million in Q1, down from 3.15 million one year ago.

New titles expected to boost 3DS sales include Super Mario 3D Land in Nov. and Mario Kart in Dec.

Nintendo 3DS includes 3-D display technology that does not require the use of special glasses.

The PSVita will include the dual analog sticks, a 5-inch multi-touch OLED display, 3G & GPS, front and rear touch panels, and a compass on three axes. It will utilize flash-memory game cards.

Hardware specifications include an ARM Cortex A9 4-core CPU, front camera, rear camera, built-in microphone, and Bluetooth 2.1.

The company will partner with AT&T to allow current customers to access Wi-Fi hotspots nationwide.

The PSVita Party mode will allow users to chat with nearby owners. In addition, near will allow users to play with friends using their PSN ID.

The Wi-Fi only model will sell at $249.99. The 3G model will sell at $299.99.

Sony in May began sale of the Limited Edition PSP Entertainment Pack, which includes the PSP-3000 handheld, 2GB Memory Stick Pro, Gran Turismo, and MLB 11 The Show at $199.99.

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