Sony Corp. this week said a new campaign called PSN Play will offer users of the Playstation Network division of the Playstation 3 four new action title releases and bonus offers to pre-order customers.

PSN Play is a new annual program that will introduce four new titles each consecutive week. Beginning Aug. 23, users can download Capcom Co.’s Street Fighter III Online Edition at $14.99. Subsequent releases include The Baconing Aug. 30 at $14.99, Bloodrayne: Betrayal Sept. 6 at $14.99, and Renegade Ops Sept. 13 at $14.99.

Customers who pre-order each title will receive a DLC and an exclusive dynamic theme for each advanced purchase. Users who pre-order all four titles will receive Payday: The Heist at no additional cost. Playstation Plus members will receive 20 percent off each purchase.

Pre-orders will begin Aug. 9.

Sony in May began sale of the PS3 160GB Call of Duty: Black Ops Bundle, which includes the PS3 160GB hardware, a copy of Activision Blizzard Inc.’s Call of Duty: Black Ops, the Call of Duty: Black Ops First Strike DLC Pack, and a Dualshock 3 Controller at $299.99.

Additionally, Sony in May began sale of the Limited Edition PSP Entertainment Pack, which includes the PSP-3000 handheld, 2GB Memory Stick Pro, Gran Turismo, and MLB 11 The Show at $199.99.

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