Retailer Amazon.com Inc. this week price cut Apple Inc.’s new MacBook Air 13.3-inch SKU by five percent post release of the in-demand notebook.

This week, the MacBook Air 13.3-inch carries a sale price of $1234.99, five percent off the $1299.99 MSRP.

The 13-inch model includes the Intel Core i5 Dual-Core 1.7Ghz CPU, 128GB Flash Storage, 4GB RAM, and 7-hour battery.

The high-end model adds 256GB Flash Storage at $1599.99.

This week, the MacBook Air 11.6-inch SKU holds a discount price of $949.99, five percent off the $999.99 MSRP.

The entry level model includes the Intel Core i5 Dual-Core 1.6Ghz CPU, 11.6-inch display, 64GB Flash Storage, 2GB RAM, Intel HD Graphics 3000 Integrated GPU, FaceTime Camera, Multi-Touch Trackpad, 5-hour battery and Backlit Keyboard.

In addition, an upgraded 11.6-inch SKU with 128GB Flash Storage and 4GB RAM holds a sale price of $1139.99, five percent off the $1199.99 MSRP.

Apple in July announced a new 27-inch LED Thunderbolt Display at $999.99 and the new Mac mini desktop SKUs.

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