Media Create Co. this week said the Sony Corp.’s Playstation 3 ranked third in hardware sales in the latest Japan retail activity.

The PS3 sold 23,343 units between July 18 and July 24 to rank No. 3 in overall hardware sales.

By comparison, the hardware sold 23,322 the week prior.

The hardware ranked three titles in the top 10, including No More Heroes: Red Zone Edition at No. 3, Konami Corp.’s Powerful Pro Baseball 2011 at No. 5, and Alice: Madness Returns at No. 9.

Sony this week posted a $191 million loss in the first quarter amid lower sales of the Playstation 3.

The company sold 1.8 million PS3 units in the quarter, down from 2.4 million one year prior.

It expects to sell 15 million PS3 units in the next fiscal year, an increase from 14.3 units.

Meanwhile, the PSP sold 1.8 million units in Q1, an increase from 1.2 million one year ago.

The Playstation 2 sold 1.2 million units in the same period.

Namco Bandai Games America Inc. this week said it will release Tekken Hybrid for Sony Corp.’s Playstation 3.

Tekken Hybrid will include Tekken Tag Tournament 2 Prologue – a new stand-alone fighting game vignette, Tekken Blood Vengeance – 3D a Blu-ray 3D CG Film, and Tekken Tag Tournament HD – an HD remake of the Playstation 2 title.

It will be sold in Nov at $39.99.

Pre-order sales for Namco Bandai Games America Inc.’s Dark Souls for the Playstation 3 climbed this week at retailer Amazon.com Inc. due to building demand.

EA Inc.’s Battlefield 3 ranked in the top 15 at Wal-Mart Stores Inc.’s online division this week amid strong pre-sale demand.

Pre-order sales for Resistance 3 for the Playstation 3 ranked in the top 35 this week at Wal-Mart Stores Inc.’s online division this week amid strong pre-sale demand.

Atlus Inc. this week it will include a 4-disc CD soundtrack compilation to pre-orders of SNK Playmore Corp.’s The King of Fighters XIII.

Pre-order sales for Uncharted 3: Drake’s Deception for the Playstation 3 ranked in the top 15 sales at Best Buy Co. Inc.’s online division this week due to strong demand.

Sony this week updated the Playstation Network for the PS3 and the PSP with new downloads for July 26.

New PS3 Game Downloads include Deadliest Warrior: Legends at $9.99, Back to the Future: The Game Episode 5 (Free), Golden Axe at $4.99, and Section 8: Prejudice Special Offer Bundle at $14.99.

New PS3 Demos include the Deadliest Warrior: Legends Demo and the No More Heroes: Heroes’ Paradise Demo.

New PSP content includes the Fat Princess Anniversary Bundle at $14.99 and the Funky Lab Rat: Challenges Bundle at $2.99.

The Ico and Shadow of the Colossus Collection for the Playstation 3 ranked in the top 15 ‘Most Wished For’ product at Amazon.com Inc. amid building demand for the bundle SKU.

U.S. retail stores this week began pre-order sales for Atlus Inc.’s Shin Megami Tensei: Persona 2 Innocent Sin for the PSP handheld.

Shin Megami Tensei: Persona 2 Innocent Sin is the only Persona game to never see a formal release in North America. It will include improved visuals and the option to utilize the original or remix soundtrack and new quests.

The final game will include a new interface and new sidequests.

The PSP sold 26,868 units for the week to rank at No. 2 in Japan.

The PSP go sold 14 units to rank No. 10 for the week.

The PSP ranked three titles in the top 10, including Capcom Co.’s Sengoku Basara: Chronicle Heroes at No. 2.

Sales for Microsoft Corp.’s Xbox 360 hardware held under 2,000 units in the latest Japan retail figures.

Media Create Co. on Fri. reported that the Xbox 360 sold 1,546 units between July 18 and July 24 to rank No. 7 in overall sales.

By comparison, the hardware sold 1,734 units the week prior.

The hardware did not rank any titles in the top 10 game sales.

Microsoft this week recorded a profit in the Xbox business amid strong demand for the hardware.

The Entertainment and Devices division, which includes the Xbox business, recorded revenue of $1.48 billion, an increase of $1.41 billion one year earlier.

The division held operating profit of $32 million compared to a loss of $172 million one year ago.

Microsoft sold 1.7 million Xbox 360 units in the quarter, an increase of 18 percent from year prior.

Pre-order sales for the limited edition Xbox 360 Limited Edition Star Wars Kinect Bundle ranked in the top 10 sales at GameStop Corp.’s online division this week post announcement of the bundle SKU.

The Forza Motorsport 4 Limited Edition SKU for the Xbox 360 ranked in the top 15 at Best Buy Co. Inc.’s online division this week due to strong pre-order demand.

Pre-order sales for Gears of War 3 for the Xbox 360 horded the top 15 game sales at Amazon.com Inc. amid building demand for the sequel.

Microsoft this week released Avatar Kinect for Kinect for the Xbox 360.

Avatar Kinect is a motion capture program that allows users to move and invite up to seven friends in 24 stages, including a Talk Show Stage, Performance Stage, and the Sports Party Stage.

The Kinect sensor can record the session and upload the video to KinectShare.com to post to Facebook, Twitter, and YouTube.

Pre-order sales for Warner Bros Interactive Entertainment Inc.’s Batman: Arkham City Collector’s Edition SKU rose this week at Amazon.com Inc. amid strong demand for the premium SKU.

Capcom Co. this week said it will release Resident Evil 4 and Resident Evil Code: Veronica X to the Playstation Network and the Xbox Live division in late Sept.

Resident Evil 4 will be sold Sept. 20 and Resident Evil Code: Veronica X will be sold Sept. 27. Each will be sold at $19.99 or 1600 Microsoft Points.

Retailer Amazon.com Inc. this week began offering a $20 Bonus with the pre-order purchase of EA Inc.’s FIFA Soccer 12.

It is concurrently offering a $20 Bonus with the pre-order purchase of EA Inc.’s NHL 12.

Pre-order sales for Halo: Combat Evolved Anniversary to the Xbox 360 ranked in the top 15 at Amazon.com Inc. due to strong demand.

Sales for Nintendo Co.’s Wii held at No. 4 in Japan amid a Q1 profit decline.

Media Create Co. on Fri. reported that the Wii sold 17,114 units between July 18 and July 24 to rank No. 4 in overall sales.

By comparison, the Wii sold 14,237 units the week prior.

The hardware ranked two titles in the top 10, including Inazuma Eleven Strikers at No. 3 and Wii Sports Resort at No. 9.

Nintendo Co. this week posted a Q1 loss amid weak sales of the Nintendo 3DS handheld.

Between Apr. and June the company held a net loss of $324 million. For the fiscal year ending Mar. 2012, it expects a profit of $257 million, down 82 percent from a prior forecast.Nintendo 3DS. It will price cut the 3D-enabled handheld by 40 percent in Japan and to Nintendo 3DS at $169.99 from $249.99 in the U.S. beginning Aug. 12.

New titles expected to boost 3DS sales include Super Mario 3D Land in Nov. and Mario Kart in Dec.

The company said the hardware, which began sale Mar. 24, has sold 4.32 million units worldwide and 830,000 units in the U.S.

Retailer Amazon.com Inc. this week began pre-order sales for Nintendo Co.’s Nintendo 3DS at $169.99 post announcement of the pending price cut.

The Nintendo 3DS Aqua Blue SKU and the Cosmic Black SKU $169.99 each.

The Nintendo 3DS ranked No. 1 pending a price cut for the handheld in Japan.

Media Create Co. this week said the Nintendo 3DS sold 31,826 units between July 18 and July 24 to rank as the No. 1 game hardware for the week.

The 3DS ranked one title in the top 10, Atlus Inc.’s Nooro to Toki no Koubou at No. 8.

Meanwhile, the Nintendo DSi LL sold 5,258 units to rank No. 5, the Nintendo DSi sold 4,921 to rank No. 6, and the DS Lite sold 155 units to rank No. 9 in the same period.

EA Inc.’s Star Wars: The Old Republic Collector’s Edition for the PC ranked as the best-selling product at Best Buy Co. Inc.’s online division this week due to high pre-order demand.

This week, the Star Wars: The Old Republic Collector’s Edition ranked as the No. 1 product Bestbuy.com.

The Star Wars: The Old Republic standard SKU sells at $59.99.

The Star Wars: The Old Republic Collector’s Edition will include the Gentle Giant Darth Malgus statue, collectible metal case, The Journal of Master Gnost-Dural, Star Wars: The Old Republic galaxy map, Music of Star Wars: The Old Republic CD, Collector’s Edition box, and seven digital items at $149.95.

Technology News

Retailer Amazon.com Inc. this week price cut Apple Inc.’s new MacBook Air 11.6-inch SKU by five percent in a new sale.

This week, the MacBook Air 11.6-inch SKU holds a discount price of $949.99, five percent off the $999.99 MSRP.

It concurrently discounted the Mac Mini to $569.99, five percent off the $599.99 MSRP.

The Nielsen Group this week said 50 percent of Netflix Inc. customers stream content via the PS3, Xbox 360, or Wii.

In the new study, 23 percent of Wii owners stream movie and TV content from Netflix, while 13 percent of PS3 owners and 12 percent of Xbox 360 users access the service via their console.

Retailer Amazon.com Inc. this week is holding a under $10 Blu-ray sale.

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Pre-order Shin Megami Tensei Persona 2 Innocent Sin PSP and receive a bonus soundtrack

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