Retailer Inc. this week began holding a Buy 1 Get 1 Free Game Sale for Nintendo Co.’s Nintendo 3DS.

This week, customers who purchase one select 3DS title will receive another at no additional cost.

Eligible titles include Ridge Racer 3D, Transformers: Dark of the Moon, The Sims 3, Rayman 3D, Madden NFL Football and Pro Evolution Soccer 2011.

Nintendo will price cut the Nintendo 3DS handheld to Nintendo 3DS at $169.99, 33 percent off the current $249.99 MSRP, beginning Aug. 12.

New titles expected to boost 3DS sales include Super Mario 3D Land in Nov. and Mario Kart in Dec.

Nintendo in July began offering streaming functionality from Netflix Inc. to the Nintendo 3DS.

Nintendo in June released a new system update for the Nintendo 3DS handheld that added an Internet Browser and an online store.

The Nintendo eShop online store includes a free Pokedex 3D application to allow users to view Pokemon from Pokemon Black and Pokemon White in 3D.

Nintendo released Nintendo 3DS handheld launched with 18 software titles Mar. 27.

First-party titles include Pilotwings Resort, Steel Diver, and nintendogs + cats.

Third-party titles include Super Street Fighter IV 3D Edition, The Sims 3, Madden NFL Football, Pro Evolution Soccer 2011, LEGO Star Wars III: The Clone Wars, Ridge Racer 3D, Super Monkey Ball, Bust-A-Move Universe, Samurai Warriors, Asphalt 3D, Combat of Giants, Rayman 3D, and Tom Clancy’s Ghost Recon Shadow Wars.

Titles carry an MSRP of $39.99 each.

The Nintendo 3DS handheld sells at $249.99.

The hardware is sold in Cosmic Black or Aqua Blue at $249.99 each.

The Nintendo 3DS includes two screens, a 3D Depth Slider, a Circle Pad, and a 2GB SD Card.

Functionality includes StreetPass to exchange game data between owners who pass one another.

Additionally, the hardware includes the Nintendo 3DS Camera software, Mii Maker, and the Nintendo eShop to download new software.

Nintendo 3DS includes 3-D display technology that does not require the use of special glasses.

In addition, the 3DS is backwards compatible with Nintendo DS and DSi games.

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