Nintendo Co. this week said it will price cut the Nintendo 3DS handheld to $169.99, 33 percent off the current $249.99 MSRP, beginning Aug. 12.

The company said the hardware, which began sale Mar. 24, has sold 4.32 million units worldwide and 830,000 units in the U.S.

New titles expected to boost 3DS sales include Super Mario 3D Land in Nov. and Mario Kart in Dec.

Nintendo in Apr. said the Nintendo 3DS sold 3.61 million by end of the fiscal Mar., below the company’s four million unit projection.

Users who login with a wireless broadband connection prior to Aug. 11 will be included in the Nintendo 3DS Ambassador program to allow current owners to download 20 free games from the Nintendo eShop, including 10 NES Virtual Console titles and 10 Game Boy Advance Virtual Console titles. Owners can download the titles starting Sept. 1.

Retailer Inc. this week began holding a Buy 1 Get 1 Free Game Sale to spur software sales.

Nintendo in July began offering streaming functionality by Netflix Inc. and a short-form video service to view 3D movie trailers, comedy clips and music videos will be enabled in the future.

The company in July released a new system update for the Nintendo 3DS.

The Nintendo eShop online store includes a free Pokedex 3D application to allow users to view Pokemon from Pokemon Black and Pokemon White in 3D.

Nintendo released Nintendo 3DS handheld launched with 18 software titles Mar. 27.

First-party titles include Pilotwings Resort, Steel Diver, and nintendogs + cats.

Third-party titles include Super Street Fighter IV 3D Edition, The Sims 3, Madden NFL Football, Pro Evolution Soccer 2011, LEGO Star Wars III: The Clone Wars, Ridge Racer 3D, Super Monkey Ball, Bust-A-Move Universe, Samurai Warriors, Asphalt 3D, Combat of Giants, Rayman 3D, and Tom Clancy’s Ghost Recon Shadow Wars.

Titles carry an MSRP of $39.99 each.

The Nintendo 3DS handheld sells at $249.99.

The hardware is sold in Cosmic Black or Aqua Blue at $249.99 each.

The Nintendo 3DS includes two screens, a 3D Depth Slider, a Circle Pad, and a 2GB SD Card.

Functionality includes StreetPass to exchange game data between owners who pass one another.

Additionally, the hardware will include the Nintendo 3DS Camera software, Mii Maker, and the Nintendo eShop to download new software.

Nintendo 3DS includes 3-D display technology that does not require the use of special glasses.

In addition, the 3DS is backwards compatible with Nintendo DS and DSi games.

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